Auction Price- Below wholesale price. On an average car dealers mark each luxury vehicles such as Bmw, Cadillac, Lincoln $3000-$4000 up, and each mid-class vehicles such as Honda, Toyota $1500-$2500 and called this retail price. Also dealers add on other fee's, where you as an consumer end up paying  several 1,000's of dollars more than what the car is really auctioned for pre-owned vehicles. We only charge a $500 dollar finder's fee for using our services and time and we call this our auction price.